It all grew from a vision: To bring fashionable and functional items with a touch of India to the world, fueled by a profound love for Phulkari.
During a moment of contemplation while researching, an idea sparked in an entrepreneur’s mind. As she delved into the limited reach of Phulkari despite its prestigious GI tag, she saw an untapped market beyond traditional clothing. Why confine Phulkari’s charm only to suits and dupattas?
This realization led to the inception of a new venture. With determination and foresight, she established “Weaving Dreams,” a startup dedicated to integrating Phulkari into everyday items and this vertical she named as “Passion Phulkari”. From sling bags to laptop sleeves, coin pouches to tote bags, each product showcased the intricate beauty of Phulkari, breathing new life into the ancient craft.
Through her vision and entrepreneurial spirit, Phulkari transcended its traditional limitations, captivating a broader audience. Thus, from a moment of insight during her research, a dream blossomed, weaving together tradition, innovation, and limitless possibilities.
We’ve embraced the belief that when you craft something from your essence, something pure, something that ignites inspiration, it’s destined to resonate with the perfect audience.
Boldly Phulkari
From the heart of India to the global stage, we proudly embrace the colorful essence of Phulkari. We celebrate our heritage without hesitation, staying true to our craft and identity.
Consumer-Centric Crafting
We prioritize our customers’ needs and preferences in crafting our products, valuing their feedback and continually striving to create functional solutions.
Passionate yet Grounded
We take immense pride in the craftsmanship of our products, sharing them with the world. That’s why only the finest is woven into each piece.
Mindful Branding
With every decision we make, we’re mindful of our impact, inviting consumers to join us on this journey toward a conscious lifestyle.